Intuit Mailchimp & QuickBooks
What do you get when you cross a Cannes Lion-winning in-house creative team with a cross-company brand expansion? Years of storytelling across the Intuit ecosystem.
From Mailchimp events and product launch videos to lifecycle campaigns and tech and business partnerships (supporting 40% of the business), my work focused on translating complex SaaS concepts into narratives that convert for B2B and B2C audiences.
Along the way, I worked on collaborations with brands like Shopify and Etsy and extended my storytelling expertise to the QuickBooks universe.
FLAGSHIP EVENT: Mailchimp
We rebranded Mailchimp’s flagship event, From Here to There, as FWD, reinforcing our position as a leader in email marketing.
From concept to execution, the creative team and I brought this email utopia to life, building an immersive, interactive experience for marketers in London and Sydney.
PRODUCT RELEASE VIDEOS: MAILCHIMp
As an ever-expanding software platform, Mailchimp needs to keep users up to date with its latest features and updates. Part of my role included writing scripts for product release videos featured on YouTube and other social media channels.
REPORTS & ONE-SHEETERS: Mailchimp & Quickbooks PARTNERSHIPS
My time on the partnerships team included creating a multitude of assets, from digital content to playbooks and more.
Below are examples of a first-of-its-kind one-sheeter for Etsy sellers featuring Intuit brands Mailchimp and QuickBooks, as well as a report developed with Ipsos.
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WEB: Quickbooks
I supported QuickBooks by writing new webpages for its QuickBooks Advanced and QuickBooks Advanced Construction verticals.
LIFECYCLE: MAILCHIMP & QUICKBOOKS EMAIL
From owning the monthly partnership newsletter to writing product update emails and creating customer engagement and retention campaigns, I got to do it all.
Email outreach for Mailchimp and QuickBooks also included showcasing product capabilities and highlighting opportunities with tech partners like Square and Shopify.
