Crocs
This Valentine’s Day, Crocs is helping couples get past the awkward beginning stage of a relationship to get comfortable.
The social rollout
in store
In addition to shoe stores, we’ll feature our Valentine’s Crocs in grocery stores, drug stores and gift shops.
the product
cards
What’s Valentine’s Day without a card? We’ll include a complimentary one in each package.
CROC CAM
During sports games, we’ll replace kiss cams with staged Croc Cam moments. Our “couples” will bypass the standard peck and do silly stuff that only confident and comfortable couples would try.
Copywriters: Chiara von der Goltz and Tay Hagin
Art Director: Astrid Michaelson