Noom
Noom is an app in the tech/wellness sphere. As a Creative Growth Copywriter on this formidable in-house team, I helped up conversion, shift brand perception, and refine and streamline brand messaging and guidelines, resulting in measurable increases in sign-ups, follows, and revenue.
My primary focus was on paid growth across the social sphere, but I also enjoyed many opportunities to work on creative ideas and executions on everything from high-level, upper-funnel brand work to product and UX.